The new HPE rebranding features updated typography and colors for the new HPE logo that includes the signature HPE green ...

The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

Buc-ee’s has brought its dogged campaign to protect its prominent beaver logo to San Antonio. Last week, the Lake Jackson-based operator of gigantic convenience stores filed a federal lawsuit against ...

The Magic are turning back the clock as they enter a new era of brand identity. The new logo brings back a fan-favorite franchise symbol — the star — while incorporating it in multiple ways, It’s a ...

To have paid just £55 for lenses which are sleek and coated with a protective layer is leaps and bounds ahead of the high street – Specsavers starts at £60 for thinning alone! As the brand ...

Press ads reflect on the brand’s heritage and the 20 years of audiology experience it’s built, even though they didn’t set out to be a hearing care leader. A stunt will also show a builder trying (and ...

Logos help with quick identification and mean something to a brand. They tell a story, build trust, signify essential elements of business philosophy, and most importantly, make brands unforgettable.

Think you know your favourite brand logos? Look closer. Much closer. Because what you see on the surface is just the beginning. At first glance, they may seem like simple designs, but many of them ...

BTS’ golden maknae, Jungkook, continues to leave an indelible mark in the industry, this time with his personal brand logo officially registered in eight countries. The logo has been trademarked ...

Walmart is refreshing its logo for the first time in nearly two ... Walmart U.S. "While the look and feel of our brand is more contemporary, our refreshed brand identity reflects Walmart’s ...

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Tiger Woods has hit a roadblock to trademarking the logo for his Sun Day Red apparel brand. Puma filed a notice of opposition with the U.S. Patent and Trademark Office on Jan. 2 arguing that Sun ...