In April last year, Mattel announced its intentions to use AI across its business as a cost-saving measure, with a team ...

Seeking adult fans with money to spend, companies like Mattel and Lego are working with artists to make exclusive — and ...

Put down the frog: There's no need to do anything rash. That'll apply to you, reader of a very specific age, if you were thinking of throwing out your old Webkinz—the toys-to-life plushie that ...

If you’re into Lego, action figures, or if you’re just big on nostalgia, tariffs are coming, and they could hit your toy shelf hard. “It’s not the store owners and the shop owners trying ...

miniature look of something you might see on a toy shelf. The trend doesn’t involve producing physical dolls — it’s mainly about the novelty of seeing oneself reimagined in a playful or ...

In Shelf Heroes, players will begin the journey in a bedroom, but the world expands from there. Players will have to navigate all areas of the house, each with its own set of challenges. The toys ...

Along the way you'll also meet various NPCs, who you can interact with to piece together the story of what's really going on with the toys. There's still a way to go as Shelf Heroes isn't expected ...

Dream Fairy DIY DIY Cardboard Toy Truck Shelf | Easy Car Storage for Kids Posted: March 5, 2025 | Last updated: March 5, 2025 In this DIY tutorial, I’ll show you how to make a fun toy truck ...

Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France this week that was ...

Australian toy manufacturer Moose Toys has signed an exclusive deal with Jimmy “MrBeast” Donaldson to produce a line of action figures, taking the megastar YouTuber and his brand off the ...