Is Mattel endangering your kid's development by shoving AI into its toys? The multi-billion dollar toymaker best known for ...

Ahead of the F1 movie debut, Hot Wheels unveils a limited-edition 1:64 scale replica of Brad Pitt’s APXGP car complete with racing livery, Pirelli tires, and cinematic ...

Apart from China, Mattel imports products such as Barbie dolls and Hot Wheels toys from Indonesia, Malaysia and Thailand, ...

Hello from the very hot French Riviera, where I’m wrapping up my time atCannes Lions!On Thursday morning, I moderated a panel ...

Hey kids! Ready to evoke the rich tapestry of the human experience with your favorite toys by harnessing the power of AI?

Mattel is working with OpenAI to create AI-powered toys and games, with the first product - likely an AI Barbie - expected ...

Mattel and OpenAI announced a partnership that would bring artificial intelligence to a new line of the toymaker’s products ...

In 2015, Mattel worked with startup ToyTalk on a doll known as Hello Barbie. The doll connected to the internet through Wi-Fi ...

Silverman added that AI has the power to broaden the reach of Mattels' brands in new and exciting ways. For Malaysian families, this might mean smarter toys or games that blend physical play with AI ...

For Mattel, it is a strategic step in extending Hot Wheels’ cultural relevance beyond the toy aisle and into lifestyle spaces ...

Filming just wrapped for the upcoming movie reboot of He-Man and the Masters of the Universe. None of it would’ve existed if ...