The exec said the success of “Barbie” is also serving as “the blueprint” for Mattel’s next big theatrical release, “Masters ...

The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

In a major and somewhat precedented move, Warner Bros. Discovery has announced that it’s splitting the company into two ...

According to Deadline, Warner Bros. is set to develop a movie based on the adorable characters first introduced through ...

Fresh off the global success of Barbie, toy giant Mattel is doubling down on its ambitions to become a media powerhouse. The company has announced a strategic merger of its film and television ...

Barbie (Warner Bros. ) In fact, the logo of the "Barbie" film is from the '80s, simply because "that was Greta's favorite," Spencer notes. The movie, they say, is infused with Gerwig's own love of ...

The annual report, meticulously curated by dozanü innovations, spotlights Warner Bros.' groundbreaking "Barbie" movie campaign as an exemplary illustration of marketing excellence. The annual ...

Warner Bros, Barbie, Aftersun and Mubi led the winners at The Big Screen Awards 2023, which took place tonight (November 23) at The Brewery in London. The awards, rebranded from the Screen Awards ...

Warner Bros. Discovery CEO (WBD) David Zaslav has a few theories on why the marketing push for the Barbie movie was so successful. At the Goldman Sachs Communacopia and Tech Conference on ...

Warner Bros. has swapped its wands for pink heels. Summer smash “Barbie” is the highest-grossing global release in the studio’s 100-year history, beating out 2011’s “Harry Potter and the ...