Adobe introduces AI tools GenStudio, LLM Optimizer and Agent Orchestrator to help businesses create content, boost visibility ...

Arthur Sadoun has told Campaign that agencies should be “optimistic,” not “scared,” about their future, and they have a ...

Mark Read’s exit has created a leadership vacuum. Who will fix WPP now? Experts discuss whether the next CEO can drive bold ...

Adobe's presence at Cannes Lions 2025 highlights the transformative power of creativity, marketing and AI. Through ...

Meta changes up its strategy for tackling improper AI advertising; ICE is proving bad for business; and agencies are worried about their jobs.

New York Festivals Advertising Awards (NYFA) has announced the 2025 award-winners. Dentsu Digital Inc. was awarded the 2025 Best of Show Award for “Sato 2531” for Think Name Project.

Today’s Digest discusses publishers seeing a drop in traffic from Google’s AI tools, Mars’ $1.7bn global media account being ...

Publicis Groupe has bagged the media mandate for Mars, Inc., the makers of M&M's and Skittles, from British advertising group ...

Publicis Groupe SA has won a major new client, snagging the $1.7 billion ad portfolio for M&Ms and Snickers owner Mars Inc.

Mars, Incorporated has unveiled a major shakeup to its global marketing structure with the launch of a new agency ecosystem ...

Mars announced its latest global agency review in November last year, shortly after the US food giant acquired rival ...

Advertising giant WPP has suffered another blow with Mars shifting its $1.7 bn global media account to Publicis Groupe, ...