Focused on being “irreverent and disruptive”, the American men’s personal care brand is the latest acquisition in Unilever’s ...

Creator-fronted energy drink Prime has seen sales collapse since its 2023 heyday as promotional activity bites.

HSBC UK CMO Becky Moffat has taken on the role of chief customer officer for wealth and personal banking, as the company ...

Under the leadership of new CMO Yves Briantais, Carlsberg will be doubling down on its well-known brand line and introducing ...

The study, involving focus groups and a survey of more than 4,000 UK adults, finds almost half (48%) of those aged 65 and ...

Sweets brand Swizzels is leaning into inter-generational memories, social media, and influencers as it evolves to reach a new ...

With the promise of adtech accelerators, “transparent” procurement and renewed consumer trust, the government is looking to ...

Creativity has helped Suncorp grow its market share, but key to this was proving its commercial value internally, says ...

Did you know that Great Western Railway (GWR) was fondly known as ‘God’s Wonderful Railway’ in the 1900s? That might be hard to believe when you consider the average UK rail experience in 2025 feels ...

Consumer confidence increased by two points this month, but marketers are warned not to view it as “light at the end of the ...

Given how straightforward the fundamental rules are, it’s no surprise that the best-performing ads are often the simplest.

Craft, customer, creativity and culture are central to LVMH’s marketing, says global brand officer Mathilde Delhoume-Debreu.